I get your point. But unless a viewer is aware of the comments made by the writers, the 'johnlock possibility' is real, because the show planted the seed and watered and fed and nurtured that seed. Irene said she was gay in the show, that is what the writers gave viewers, that 'fact' I took as canon in this fanon of Doyles'. So to me, Irene and Sherlock wouldn't have made sense, but that's just my opinion. Johns' sexuality on the show is 'not gay', many years ago, I would have taken this to mean that he is straight, but it doesn't, I may be closer the middle age than youth, but the internet has taught me many things. The behind the scenes context the writers handed out (about not going there romantically), I'm actually getting worked up right now, was not available to me, but I felt there was something there between Sherlock and John. I know I'm not the only one, but even those viewers that had this special access to the writers designs on the characters, some of them also 'saw' something between S&J, why would these viewers take the writers' words at face value when the 'something there' continued in the series. If something is there (s1-s2), and remains there (s3-s4?), then it is there for that person, even if someone says it's not. Honestly, even if I had known of the writers intentions, I don't think it wouldn have made a difference, I'd still have 'seen' what I saw, the potential for johnlock, because the show made it that way. (edit- I swear I have a point, but I'm not expressing it well (at all))
And the people that were very invested and are now apocalyptically pissed at the writers, well, I don't know what the say, 'they are responsible for their own actions, they don't get to blame the writers for what they say ', 'astronomically conceited', 'no one should be bullied', 'they need to get a grip, ffs it's a tv show' (she says in post defending her shipping), just a few thoughts that crossed my mind, wait a minute, John gets married again? This is why I need to read the damn books, all of them, not just a few of the more popular ones.
I'm sorry I sound aggressive papierklemmen, you're saying things very politely and sensibly, and making a good point, but my lizard brain is on edge and all I hear is "it's all in your head, the paperclip thinks you're a crazy delusional shipper lady" (that's supposed to lighten the mood) Sorry.
And the Gatiss quote, I'm not about to have a go at him, but as for "there's nothing there", maybe write that into the script. No one should have to disclose their sexuality, their relationships, even fictional characters based on fictional characters, but the writers did bring it up in the first place. Why mention it, if they themselves won't extrapolate?
edit: What is wrong with me, I sound like I just want to pick a fight. And I think we sort of agree on most things.