Emma Blackery

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Katka
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Re: Emma Blackery

Post by Katka » Fri May 04, 2018 3:45 pm

Any thoughts on her new song, "Agenda"?

I liked "Dirt" alright but "Agenda" is... something else. Musically it's just not very exciting, another pop song that uses a lot of common harmonies and sequences, not very interesting. The lyrics though... look, I liked the idea of having revenge as an album theme because Emma is the saltiest person I know and the theme suits her. But "Agenda" is so on the nose and if you know Emma, you know who it's about. And of course she's portraying herself as the victim again... If I didn't know Emma I'd probably think she was another straight white girl trying to be edgy and "different from the other pop singers" and I'm not really here for it.

EDIT: The word I was looking for was "generic". It's very generic.
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Re: Emma Blackery

Post by human » Sat May 05, 2018 11:52 am

I can’t say I like dirt, it’s really not my thing and a bit bubble gum and generic. But it’s catchy and pop and memorable tbh. Agenda is none of those things for me sadly, I didn’t even finish the lyric video as I was disappointed in it for her.

I actually want her to succeed so much as I can see how much she wants this and is working so hard. But girl. Those lyrics. That melody. So so forgettable, in my opinion. Please think a little more outside the box and I am finding that the songs which are “spilling the tea” or about revenge are getting a bit old now. Hopefully there’s some other material on the album as I’d definitely grab a copy to support her doing what she wants to do, but not if it’s full of songs all with the same boring message.

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Re: Emma Blackery

Post by Ablissa » Sat May 05, 2018 12:04 pm

I'm not exactly a fan of Emma, as can easily be told from my posts in this thread, but some of her old music was okay to me. Not outstanding, nothing unusual, but I could easily listen to it without my dislike for her clouding my judgment, so I'm clearly not just a "hater".

Her new songs though? Boring is the only thing I can say. She's trying too hard and falling super short of what she is trying to do. I gave Agenda a listen and it sounds almost exactly like Dirt, both are dull pop songs that pretty much anyone with a semi-decent voice (or autotune) can produce.

She's acting like she's trying to sell out with all this mainstream, generic music, but there are still better artists out there in that same genre and I can't see her becoming super successful with this type of music.

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Re: Emma Blackery

Post by MythicalPinkTrashCan » Sat May 05, 2018 2:21 pm

Just watched Dirt for the first time. It’s okay? I actually love bubblegum pop (Poppy is on a lot in our house) but this is... blah. The shots with her dancing and singing with the four dancers felt awkward. Like it’s obvious she isn’t a strong dancer or just isn’t comfortable doing it.

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Re: Emma Blackery

Post by Katka » Sat May 05, 2018 6:04 pm

human wrote:
Sat May 05, 2018 11:52 am
I actually want her to succeed so much as I can see how much she wants this and is working so hard. But girl. Those lyrics. That melody. So so forgettable, in my opinion. Please think a little more outside the box and I am finding that the songs which are “spilling the tea” or about revenge are getting a bit old now. Hopefully there’s some other material on the album as I’d definitely grab a copy to support her doing what she wants to do, but not if it’s full of songs all with the same boring message.
I thought about this some more and I think I figured why I don't like it apart from the generic melodies. The songs kind of feel empty for me. The overall message basically is "I'm better than you and you are a bad person" and that's it, there's nothing in them that makes them feel personal. We all know this is very personal for Emma but despite that the songs sound like anyone could perform them and be just as authentic singing those words. I mean, of course she can't put "I hate Hazel" or something in a song but it's all so generic that despite me knowing this song is about a real fight she had, it's hard for me to hear any real emotion in it.

I'm really curious to hear what's next. Releasing "Agenda" might have been a mistake because it has the same message "Dirt" did but isn't as catchy so now it looks like she has nothing else to say. Hopefully there are some more interesting songs on the album. My main problem with Emma as a musician is that she's always working with formulas. It was formulaic pop punk, now it's formulaic electro pop and there's nothing wrong with that but if she doesn't give it her own spin, it won't stand out and people will keep listening to already established pop singers like Taylor Swift or Halsey and not give her a chance.
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Re: Emma Blackery

Post by citizen_erased » Sat May 05, 2018 10:09 pm

Honestly, I am very rapidly losing all my interest in Emma. Which is a shame, I've loved her videos for years, but I've never been a big fan of her music to begin with and now this new direction is kind of annoying me and it's almost all she does and talks about and just. meh.

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Re: Emma Blackery

Post by sparkle » Sat May 05, 2018 11:36 pm

Dirt is shit.
Emma needs to get over herself - and I've watched her since January 2013 so I feel like a pretty OG fan. But seriously, you're not Taylor Swift.

Also you're a fucking YouTuber, you've had SO. MANY. CHANNELS. and theres nothing wrong with being a YouTuber, without people like me you wouldnt have the opportunity to make your music so popular in the first place. But its pretty ironic to make a 20 minute long video on how you're a musician now on FUCKING YOUTUBE.

I used to love Emma but lately she's got my eyes rolling into the back of my head.
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Re: Emma Blackery

Post by kavat » Sun May 06, 2018 12:55 pm

I kinda liked Dirt, it's a decent fun pop song and every time it comes on shuffle I chuckle a bit because I know who it's about. It's like an in joke of sorts. Agenda would have been fine on it's own, but my problem with it is that it just sounds like Dirt 2.0. Not only is the theme the same, the hook is sooo similar. Compare "I've got dirt on you" with "What are you after, don't you like my colours". It's literally the same (and the first time I heard Dirt I immediately thought of Robyn's 90's classic Do you really want me).

I'm still interested in hearing the rest of the album, but I think it was a mistake to release two so similar songs as the first two singles. It's just a bit repetitive.
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Re: Emma Blackery

Post by sparkle » Sun Jun 10, 2018 9:54 pm

can someone who actually cares about Emma give me a summary of her newest video, I've tried looking on GG but they're all taking around it and I really dont want to have to watch that video.
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Re: Emma Blackery

Post by sentinel » Mon Jun 11, 2018 8:36 am

sparkle wrote:
Sun Jun 10, 2018 9:54 pm
can someone who actually cares about Emma give me a summary of her newest video, I've tried looking on GG but they're all taking around it and I really dont want to have to watch that video.
- She got herself drunk and had a mental breakdown that she doesn't have anyone and has ruined her career. Implied it might not have been the first time she has turned towards alcohol - enough that she decided to stop drinking for now. Had a 72 hour hangover and nearly gave herself alcohol poisoning.
- She realises that she has been actively destroying her channel.
- She tells her yt story - how she started her channel, doing comedy, being done with the type of content she created, the 7 million channels she had, pivoting to music and it not working out (the busted tour didn't do anything for her really), pivoting to commentary, pivoting to music again.
- Credits Charlie, Dan and Phil as her inspirations
- During her first music try out she wanted to detach herself from the youtube musician label, but after it didnt pan out she threw herself back into yt comedy and pretended she hadn't tried to abandon youtube, as if nothing happened
- She did commentary comedy and liked it
- Apple featured her and it "completely went to her head"
- She started pre-production for her album around that time
- Weekly vlogs were yet another way to detach herself from her core audience. "People didn't subscribe for weekly vlogs, they were here [for comedy.] There was a massive disconnect."
- The weekly vlogs were under performing, but she thought she was a serious musician and this was the right path for her, because serious musicians don't do traditional youtube
- The weekly vlogs killed her other content too, every time she uploaded she lost subs
- Recording her debut album changed her, "I became someone I didn't like, someone no one liked."
- She filmed a cooking video and got herself drunk, then continued drinking until she had a mental breakdown.
- She didn't tell anyone about what had happened.
- She put every penny she had into the album
- Is done with the album and has taken self care steps, wants to be more honest
- Despite what she claimed she is not the happiest she's ever been
- Has realised that the unwritten contract between her and her viewers has been broken and she has a few comedy videos lined up that she really likes.
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Re: Emma Blackery

Post by kavat » Mon Jun 11, 2018 9:06 am

@sentinel did a good summary.

To me it seems like an honest and open video about her struggles with success, wanting to stay relevant but also doing what makes her happy. I hope she has someone to talk to, a friend or maybe a therapist, because bottling it all up is obviously making it worse.
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Re: Emma Blackery

Post by alittledizzy » Mon Jun 11, 2018 4:57 pm

The first part is extremely reminiscent of Elle Mills recent video. It wouldn't be the first time Emma's taken "inspiration" from someone else. Though it doesn't negate the point of the video, of course; if she needs help I hope she's getting help and has a good support system around her. She seems self-aware of mistakes she's made in her career trajectory with youtube, so hopefully that self-awareness leads to better decisions in the future.

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Re: Emma Blackery

Post by human » Mon Jun 11, 2018 5:57 pm

I felt really bad for her after watching the video. I also felt bad that she admitted she wrote most of the album when she was quite a bad, vindictive place and I saw a lot of criticism for the fact that Dirt and Agenda and the album title Villains, as well as some of the other track names, already indicated that so much. I wonder how she'll feel with this album coming out and having to tour it now, with everything the album will remind her of.

I have to say, Emma's music really isn't my thing but I do genuinely like her. She seems sweet, a bit lost sometimes and I do find myself watching her and wishing the best for her. She so much wants to have her music be successful and it must be so frustrating to just feel like your dreams are never quite achieving what you want them to. I really hope she continues improving in her mental health and becomes happier day to day :love2:

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Re: Emma Blackery

Post by Katka » Mon Jun 11, 2018 8:15 pm

Let's hope that maybe promoting and performing the album will be cathartic for her and not have a negative impact. Maybe getting all of these feelings out and being able to deal with them out in the open will help. I'm not her biggest fan as we all know but this made me sad since I kinda relate to the part where you're so stressed/depressed that you turn into a version of yourself you don't like. I hope she gets better soon and I really hope she has someone who is there for her to help her through it.
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Re: Emma Blackery

Post by sparkle » Mon Jun 11, 2018 8:19 pm

sentinel wrote:
Mon Jun 11, 2018 8:36 am
- She got herself drunk and had a mental breakdown that she doesn't have anyone and has ruined her career. Implied it might not have been the first time she has turned towards alcohol - enough that she decided to stop drinking for now. Had a 72 hour hangover and nearly gave herself alcohol poisoning.
- She realises that she has been actively destroying her channel.
- She tells her yt story - how she started her channel, doing comedy, being done with the type of content she created, the 7 million channels she had, pivoting to music and it not working out (the busted tour didn't do anything for her really), pivoting to commentary, pivoting to music again.
- Credits Charlie, Dan and Phil as her inspirations
- During her first music try out she wanted to detach herself from the youtube musician label, but after it didnt pan out she threw herself back into yt comedy and pretended she hadn't tried to abandon youtube, as if nothing happened
- She did commentary comedy and liked it
- Apple featured her and it "completely went to her head"
- She started pre-production for her album around that time
- Weekly vlogs were yet another way to detach herself from her core audience. "People didn't subscribe for weekly vlogs, they were here [for comedy.] There was a massive disconnect."
- The weekly vlogs were under performing, but she thought she was a serious musician and this was the right path for her, because serious musicians don't do traditional youtube
- The weekly vlogs killed her other content too, every time she uploaded she lost subs
- Recording her debut album changed her, "I became someone I didn't like, someone no one liked."
- She filmed a cooking video and got herself drunk, then continued drinking until she had a mental breakdown.
- She didn't tell anyone about what had happened.
- She put every penny she had into the album
- Is done with the album and has taken self care steps, wants to be more honest
- Despite what she claimed she is not the happiest she's ever been
- Has realised that the unwritten contract between her and her viewers has been broken and she has a few comedy videos lined up that she really likes.
thank youuuu <3
If I could thumbs up you I would. I was pretty much expecting that tbh, I do feel bad for Emma that she's trapped in this cycle; it makes me sad seeing this happen repeatedly. One of the worst for me was when she made videos with Dan (Hardcastle) and I love their chemistry, and she couldn't stick to it for a year. I wish that they'd made a side channel.

At the same time. I just can't keep on the Blackery roller coaster.
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Re: Emma Blackery

Post by kavat » Tue Jun 12, 2018 7:58 am

sparkle wrote:
Mon Jun 11, 2018 8:19 pm

If I could thumbs up you I would. I was pretty much expecting that tbh, I do feel bad for Emma that she's trapped in this cycle; it makes me sad seeing this happen repeatedly. One of the worst for me was when she made videos with Dan (Hardcastle) and I love their chemistry, and she couldn't stick to it for a year. I wish that they'd made a side channel.

At the same time. I just can't keep on the Blackery roller coaster.
I agree with the bolded part. It was fun at first, but basically turning her whole channel into a year long collab project was maybe not the wisest decision. They got repetitive (Dan really doesn't like Zoella, we get it), boring and IMO pretty condescending towards the actual target audience of that book. I would love to see collabs between them again, but just not that concept.

I had the same problem with her vlogs. If she had put them on vloggery it probably would have been fine, but I didn't subscribe to her main channel for weekly vlogs (I recently unsubed from Louise for the same reason). And they were kind of the same every week.

Idk, I just want to give her a hug and say that she doesn't need to try so hard to do what other people are doing.
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Re: Emma Blackery

Post by human » Tue Jun 12, 2018 10:10 am

kavat wrote:
Tue Jun 12, 2018 7:58 am
Idk, I just want to give her a hug and say that she doesn't need to try so hard to do what other people are doing.
Agreed! I looked back at her videos like if social media sites dated and real period products commercials and laughed, she’s so naturally dry and funny. I miss that Emma. That’s a lot of pressure though to keep coming up with fresh ideas but as Dan has proven, if you can prove yourself, be consistent in your content personality and do something well then people will wait for it.

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Re: Emma Blackery

Post by sparkle » Tue Jun 12, 2018 8:21 pm

kavat wrote:
Tue Jun 12, 2018 7:58 am

I agree with the bolded part. It was fun at first, but basically turning her whole channel into a year long collab project was maybe not the wisest decision. They got repetitive (Dan really doesn't like Zoella, we get it), boring and IMO pretty condescending towards the actual target audience of that book. I would love to see collabs between them again, but just not that concept.

I had the same problem with her vlogs. If she had put them on vloggery it probably would have been fine, but I didn't subscribe to her main channel for weekly vlogs (I recently unsubed from Louise for the same reason). And they were kind of the same every week.

Idk, I just want to give her a hug and say that she doesn't need to try so hard to do what other people are doing.
I do really like Dan though I like his sense of humour even though some jokes are a little overdone - I like it best when Dan and Emma play games together, especially because Dan is my favourite gaming YouTuber. Just, should've been on a side channel

I agree with you, she's naturally funny. But I dont know how many times she can recover from this tbh. Which is sad.
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if life ain't just a joke
then why are we laughing?
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