I am so out-dated but just need to share something about this. It is not about rebranding but more about Dan ensuring no one else will get that url.alittledizzy wrote:So apparently youtube.com/danisnotonfire now redirects to youtube.com/danhowell.
Rebranding imminent?
There was a big fuss made by Matthew Lush as when he first set up his couple channel Lush, it was under youtube.com/lush but later youtube gave that url to the Lush company and Matthew's channel was downgraded to youtube.com/user/lush.
If you talk about rebranding, about 3 years ago or so, youtube gave the "famous" youtubers the prerogative to change their channel name e.g. Nerimon became Alex Day, I think that is rebranding. He has the new url youtube.com/alexday which mirrors youtube.com/user/nerimon.
Also youtubers like Zoe are given their new mirror url e.g. youtube.com/user/zoella280390 can now be assessed through youtube.com/zoella similar to Dan.
I am not sure though if you need to pay a premium if you have youtube.com/XXX instead of the normal youtube.com/user/XXX.




























