They are wealthy—very wealthy—even by London standards. Perhaps not "set for life" type of wealth, but with careful planning and modest living if YouTube disappeared overnight, they'd still be set for a very very long time. They have a diversified income stream, and their YouTube channels are most likely not even their top revenue source.
If I had to entertain an educated guess, I'd say that merch sales from the IRL Store is their biggest source of income. It's very lucrative of them to own the company and not go through a 3rd party like DistrictLines—they control the costs and overhead, have a minimal staff, and with distribution channels in 3 continents they maximize their margin by being able to ship and manufacture closer to the consumer. When you sell 10's of thousands of posters for $10 a pop (or double if signed) and they probably cost a few cents a piece to print in bulk, the profit potential is outrageous. I'd be surprised if their annual profits didn't exceed $1mil just from merch.
Their 2nd largest source of income (in 2016) was the likely TABINOF and DAPGO—books profits are of course split with the publishing company and retail sellers, making take home profit for the authors somewhat less than one would expect, but their books sold incredibly well, and even being 1st time authors, knowing how savvy they are I wouldn't be surprised if they didn't negotiate lucrative deals. They easily made several hundred thousand dollars, maybe even a cool mil from both books.
I would say that the next biggest earner is their YouTube channel, especially if you lump in #spon deals; sure ad revenue is supposedly down and D&P don't always tweak their videos for that algorithm g-spot, but they still make bank, even more so when they do sponsored content—just assume you don't see ad in the corner for anything less that $10k. They also have a ton of monthly views based on new and repeat visits to their extensive archive of vids. I'm going to low ball it here, but I'd say they each make very high 6 figures, maybe more.
Next I'd say was TATINOF—even though attended by thousand and thousands in dozens of cities, it's probably not as huge of a money maker as people might imagine. All the costs of the production, staff, logisticals, venue split, insurance, etc. all eat into the profit. They I'm sure still did very well for themselves, but I bet that on site merch sales brought in more or equal to ticket sales after all the costs are deducted.
And last are all their other miscellaneous income streams, like the 7 second challenge app, presenter work for the BBC and elsewhere, con appearances, and younow. The funny thing about younow is even though it falls at the bottom of their earning empire, it probably still pays most their bills, especially because they live pretty humbly, relative to their wealth. Their London flat is probably 3-5k a month in rent, and they likely make a grand or so for every live show, if you cut out the expensive vacations, they could probably live just on that!
2016 was by far their most lucrative year placing them squarely and inarguably in low digit millionaire status (if they weren't already). However, I don't think either of them are comfortable hanging their laurels on any of the above income sources or assume that YouTube will always be around or that their social media stardom will always translate into wealth. I imagine that they are busy planning or setting up schemes that don't necessarily rely on themselves as the brand—things like apps, or business ventures, or other investments, so one day they can retire young to a big house on the IOM, surrounded by nature, their kids, and a dozen shibes.
I love your post, as it pretty succinctly expresses my exact thoughts on their monetary situation. The only thing I'd note is that, while I agree that merch is almost certainly their biggest source of income, the US shop still functions through District Lines.
Thanks!
Nice call out about District Lines—leveraging them I'm sure makes perfect business sense for their US operation.
rizzo wrote:I realize this whole conversation evolved from their attendance at Amplify, so I'm gonna backtrack to that because I just want to say that money may not be the only reason they'd accept a trip to Australia. It may be a major influence and I can totally respect them choosing this over Playlist for that reason, but I'm sure Playlist (and the like) can get repetitive. An adventure, be it in Australia or a country on the way, is another perfectly good reason to make that choice. They are human beings after all and if I got offered a paid trip to Australia for a second time vs Orlando for the billionth, I'd take it in a heartbeat. Or they might go to both - but my point about adventure still stands.
Nah, overthinking it...they're obviously just huge Nash Grier stans and couldn't pass it up.
Regarding the LS, I think it's sorta funny how normalized their relationship/sexuality dynamic is to this community nowadays—that when Dan gifts Phil a picture of a naked guy in a tub, it hardly registers a mention! I feel like not that long ago, talking about that gift would have triggered 5 pages of discussions. But now we're like "oh, the inappropriate gift was a homo-erotic picture of a dude in a tub—yep, sounds about right...anyways OMG they're rich af!"
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 7:38 am
by kuensukki
fancybum you need to chill out and stop coming after everyone that disagrees with you. I understand and agree with your points but what the fuck is attacking someones personal finances going to do?? It makes no sense to be so catty on a forum where we are all strangers who like discussing two dudes. It's a trend I see, one person says an opinon and others attack it because it goes against majority and it scare new posters from feeling welcome and I'm not cool with that. Like yea, I get when someones passionate, but I also get that respect for others opinions and selves is something that should be self explanatory....
Anyway........
Catallena I agree with everything you said. This whole situation is too messy to even begin discussing. The tickets are near $250 and you don't even get to have a signature from the boys, if Dan and Phil agreed to this bullshit I'd be angry too.
I want to believe that this is a payback for booking the venues for TATINOF but we will have to wait and see when and how they address it. I'm kinda annoyed Phil didn't take the opportunity to clarify the situation about this because people are angry and confused and this would be the perfect time to tell us what's going on. But no, he pretended it didn't even occur and ignored the comments about it so yea, bad phil *slaps wrist softly*. We will probably get an answer from Dan's liveshow (if he does one) so I'm now curious on how they deal with this.
I honestly don't think they would agree to something like this. Like yea, they do try to monetize their fame, but for the most part it hasn't been in a cheap way. They don't take advantage of the audience (DAPGO aside ) and usually put work and effort into things they actively sell/profit on. Tatinof, imo, looked like it took alot of work and organizing on their parts to execute and was an enjoyable experience and worth the price. This seems like a cheap trick to manipulate young girls to throw their money at these people and I'd like to believe deppy are above that (to some extent)
Anyway salt bae aside, I really enjoyed the gaming video. I especially like the destroyer part where phil suddenly got really shy at dan teasing him and giggled into his notebook I agree with others that he seemed to carry the video and even actively teased dan about his dentist answer while smiling at him fondly. Idk the whole video was all genuine fondness and love towards each other- I also secretly think they were playing for something other than a macaroon (maybe a sweet one in someones mouth *coughs innocently*)
Phil's liveshow was so lovely, Im still sideyeying him for being an eternal sunshine and never addressing negativity but I think that's just the way he is. He lives in a little happy bubble where everyone loves them and are constantly supporting them even when they agree to do shady things like selling their souls for money hungry manipulative coordinators. Beyond that, he was so chatty and gorgeous. I loved dans gift so much and appreciated that he didn't mention it in his ls as a way to respect phils boundaries and allow him to share it to the audience in whatever way he pleased. It shows respect on dans part for phils privacy.
I especially loved his story about the guy falling into his popcorn and how he wanted to buy him a drink because he felt bad. Like sometimes I think angel bean phil is a myth but this guy is literally just really caring and sweet to those around him and im glad people like him exist in the world.
Philnalysis time : Me and alittledizzy were discussing this and it seems like Phil has a tendency to always try to sooth things over things even when it doesn't involve him. When he was recounting the story about the guy and his wife, it seemed like he was projecting some of his own characteristics and emotions onto him and even making a story in which the guy embarrasses himself and hopefully gets redemption (by having his wife forgive him). In a way, he projects his anxiety onto others and also feels their discomfort as his own. I think it's because he understands what it's like to publicly embarrass yourself (napkin crotch restaurant accident) so he feels for other peoples embarrassing situations and tries to sooth their awkwardness as if it was his own. It's why he felt the need to buy the couple a drink, he wasn't directly responsible for the situation, but still felt the need to help.
This habit of picking up responsibility when he doesn't "have" to was shown again with gas men. I think Dan mentioned him not being able to focus because he kept checking if the gas men needed something and offering them tea. Again, not his responsibility to check on them, but he still takes up the task.
Is anyone else shocked they left the gas men alone in their house??? Like wtf?? Do they have nanny cams set up because I would not trust some random gas man to be walking around my flat, especially if I'm as private as they are. *applies to gas technician schools in london*
Him mentioning a possible vacation in the horizon if the leak continues (babes, you should have just admitted you're taking your husband on a vacation ) or staying at a hotel- i noticed he still said we when talking about possible places to stay while waiting it out
The whole ASMR/plant scene was so precious and him talking about people watching him
What the heck does Phil google in his free time and why is he watching duck sex video?? I secretly think he's so good at google feud because he's one of those weirdos that go on incognito mode and search all this creepy stuff- also I cry laughed at the story of the meerkat clawing at his crotch, never change phil
Him making up a fake name just so he can show off his jacket was hilarious and so extra. Like, he made up a name and everything. I think it's really adorable how he always prepares for a liveshow by bringing all his props near him so he can show it off to us
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 8:27 am
by momoroki
when there's a heated discussion and you wanna participate but you don't really have a strong opinion on the topic cool cool
In all seriousness though - I don't care if Dan and Phil are going to Australia just for the money, or if it's part of a deal they did with the company did with TATINOF Australia. If it's a good offer financially - then why the hell not take it? I don't see why Deppy should held to different standards than other people with jobs.
This is coming from the person who almost completely unstanned for the majority of 2016 after years of being a hardcore phannie because I hated how "money-hungry" (idk how to phrase it lol) and ingenuine they seemed at the time. It all got a bit too annoying for me - pushing the tour on us in every video, the endless merch promos, the overglofied scrapbook as catallena so eloquently put it
Yes they are rich, rich enough to not take this offer. Yes, I am annoyed that it costs so damn much (even if I lived near the venues I wouldn't fork up almost $300 just to see them) and I can see how this can open them up to criticism for being like money-grabbing Gleamers. I'm under no illusion that they need to go to Amplify to support their poor, struggling wallets. However my stance remains the same -I personally view it as just being like a job opportunity for them - financial advantage, travel perks, and there's no real disadvantages to going.
This is only my personal opinion though! I'm not trying to attack people who see that there's something wrong with them agreeing to go to Amplify, a part of me does actually agree that it's kinda gross. But on the flipside, I do see why they would make this decision.
lol i started off this post saying I didn't have a strong opinion and then completely disproved myself what a mess this entire thing was
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 8:39 am
by human
Lol all I thought when I saw the Oz thingy, and a friend reasoned, is that they must be getting something out of doing this. And I really don't think they care about money as much as people think.
At this point, I'm fairly convinced the price is so high because the event are flying Deppy to Oz for free and then they're going from there to Japan on holiday and will have saved a bunch on travel lol. I don't believe they're being paid mega bucks to attend the event. But free flights to the other side of the world! How convenient. Japan is practically a ten minute walk away (I'm being sarcastic but you get the drift).
Just my thoughts anyway. I don't have any anger or lol about it, they don't really play the algorhythm game on YouTube and don't seem hungry for cash to me. They're just smart lads who don't have an extravagant lifestyle in my opinion and would be using this trip to their advantage. I'd do the same lol.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 8:45 am
by missemma
captainspacecoat wrote:Re: Amplify/money talk - I will never understand why people insist that 'this is their job, they're allowed to make money!' is enough of an argument to just ... not allow for any critique at all. Obviously, capitalism means that we're all out here just desperately trying to earn a living, I get that. But at the same time, it means that (in my opinion, at least) certain professions earn an inordinate amount of money compared to others and this isn't based on the amount of effort put into the job.
Dan and Phil (and other youtubers/celebrities) earn a ridiculous amount of money for the work they do. I'm not saying they don't work hard - they do - but I also think we should recognise that they are incredibly lucky to be in the position they are and to be earning the kind of money they're earning. As somebody who will likely never be earning the amount of money they earn I think I'm entitled to question their motives for attending an event that charges teenagers an insane amount of money if you want to actually meet them.
The thing I wanted to add is that I don't begrudge Deps making money. Whilst there is a demand for it then good on them. If they put things up for sale or want to go to a convention where the money is pretty extortionate and simple are willing to pay, then I don't see why they shouldn't do it. Hopefully people will have more common sense and boycott the whole thing which will prove that people aren't willing to spend ridiculous money on a m&g this will make them think about it in the future.
I guess I don't put Deps up there with some of the money hungry youtubers. They don't do anything too bad that makes me side eye them (the paid m&g during tatinof did a little tbh). They don't flaunt their money and they do kind things (donating money to charity). They even say that they don't know why they get sent two soon things as they live together. If they ever start doing 'opening my pobox' videos though then I'll come back and withdraw the above (but lbr it isn't their style at all).
Also, for anyone thinking they'll be able to outrightly buy a house with money they have saved! No chance, a house in London with a garden and enough living space for them would cost them at least £1,000,000 there's no way they have any means of outrightly paying that! I don't even know how easy it would be for them to get a mortgage with their jobs as it could easily be gone in a few years depending on how popular YouTube remains.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 9:12 am
by sentinel
BisexualShoeMarriage wrote:
Spons, and other brand deals. Dodie is part of an ad campaign for Coke, which has been running 5min+ long preroles for months now. Jack and Dean's last sketch series was sponsored by a larger company. Daniel J Layton has a day job.
I don't know how much attention you pay to youtubers other than Dan and Phil, but the youtubers you just mentioned, particularly Dodie, regularly talk about how they don't make as much as most people think they do, and youtube is barely sustainable.
You know who also constantly mentions that adsense is low? Pewdiepie. Who also clearly sustains himself and very rarely does spons. I never mentioned Dodie or Daniel because they have other revenue streams. Jack and Dean got paid for their series but before that? All youtube money, even Dean who's pretty much abandoned his personal channel. Hazel quit her job to do youtube fulltime. TomSka's job is youtube. Emma Blackery's too. Sponsorships are not the be all, end all, they supplement income if you are interested in them. Mind you, I'm not saying that it's still as good as it used to be - it's all dependent on the demo you reach. I'm willing to bet however that Dan and Phil get above average prices because they reach girls, ages 13-29, where as people like Pewds and Tom reach boys ages 13-29, a far less valuable target group because everyone reaches them.
If they stopped making videos entirely, they wouldn't be able to make money from other sources (younow bars, merch sales, meet and greets) either because their audience would get bored and leave. It is debatable whether it is worth it for them to keep the adds on the videos in terms of the contribution the add revenue makes to their overall income, but uploading to youtube is absolutely essential for them to attract and maintain an audience without which they would have no income at all.
I should mention I was operating under wrong numbers - that is $3 per thousand views, not million, which makes up to about $25k per million views on average. Of course youtube is main new audience gatherer, but in my opinion they are established enough dedicated following (case in point - their overglorified photobook still sold well even if only dedicated fans brought it) that they can diversify their work portfolio and scrap parts of it at the expense of others. . Overall I agree with this point under better calculations, but I'm still not convinced if they made as little as initially assumed they would continue to make videos and not branch out more.
Does your mind deal entirely in absolutes?
adsense revenue =/= total income
ansense revenue very small, total income larger but not as large as you might assume. Other income sources more highly paid but only available when accompanied by continued youtube uploads to maintain relevancy.
No need to attack me, I've been nothing other than absolutely polite. Only a sith deals in absolutes. I was commenting on the fact that the estimation per million made youtube an unsustainable career not only for heavyweights like D&P, but for everyone. Still, I stand by the fact that they are established enough to have a following even if they quit yt.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 11:28 am
by gnostic
[offtopic]the more I see how heated people get over money talks the more I am glad I didn't go into family law[/offtopic]
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 11:37 am
by Birdie
missemma wrote:Also, for anyone thinking they'll be able to outrightly buy a house with money they have saved! No chance, a house in London with a garden and enough living space for them would cost them at least £1,000,000 there's no way they have any means of outrightly paying that! I don't even know how easy it would be for them to get a mortgage with their jobs as it could easily be gone in a few years depending on how popular YouTube remains.
Yes. Isn’t that why most people rent houses in London, even very wealthy people? I don’t want to attack anyone but I think assuming they have millions of pounds stashed away somewhere and could easily buy a house is a bit naïve. Also it’s not just buying the house. Owning a house is really expensive. My parents aren’t poor but their little countryside home really eats at their finances so they’re thinking about selling it and renting a smaller house instead. Energy, heating, water, all of that’s really expensive, even if it’s just a small house.
I’m not going to pretend the guys aren’t rich. They probably are. They have money. But I don’t think they’re on par with the really wealthy Londoners who can actually afford to own and keep houses in nicer areas. I don’t really want to get into Youtube work ethics or whether or not Youtubers deserve all their money or how much money Dan and Phil really have because I frankly don’t care and I also think it’s not my business to judge.
But I don’t think people have mentioned their expenses yet? I saw a lot of people mentioning how they earn money but they're spending a lot too. Youtube is not a one way street, there’s a lot of investing that needs to happen too. The tour cost a lot of money of course but there’s also ongoing expenses. Like paying for the merch to be made, paying their staff etc. I’m not saying they barely get by or anything, I’m pretty sure they’re fairly wealthy. I’m just saying they don't get to just take the money and keep it, they have to invest a lot too to make it work. So money isn’t just coming in, there’s also a lot of money going out all the time. So yes, they probably make a lot but there is no way of knowing how much of that they actually get to keep or save up.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 12:16 pm
by uglyamerican
The following is not to attack you, it's mainly to clarify:
sentinel wrote:TomSka's job is youtube.
TomSka also does work outside of YouTube.
sentinel wrote: I'm willing to bet however that Dan and Phil get above average prices because they reach girls, ages 13-29, where as people like Pewds and Tom reach boys ages 13-29, a far less valuable target group because everyone reaches them.
The under 18 demo is not particularly valuable to mainstream advertisers. That said, YouTube is able to provide stats that allow companies to market to the their target demographic.
sentinel wrote: I should mention I was operating under wrong numbers - that is $3 per thousand views, not million, which makes up to about $25k per million views on average.
On average, YouTube pays ~$1 per mil (thousand.) Younger demos pay less; some pay more. It all depends. Checking your math, If a video had 1,000 views, the creator get $1; if it gets 100,000 views, the creator gets $100; if it gets 1,000,000 views, the creator gets $1,000.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 12:30 pm
by JustMe
Hey! First time poster, lovely to speak to you all
I just wanted to point out the hilarious end of Crabstickz' liveshow yesterday when Phil was live;
Talks about Phil from about 1:37:00 Hilarious ending starts at 1:45:42
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 1:19 pm
by missemma
Birdie wrote:
Yes. Isn’t that why most people rent houses in London, even very wealthy people? I don’t want to attack anyone but I think assuming they have millions of pounds stashed away somewhere and could easily buy a house is a bit naïve. Also it’s not just buying the house. Owning a house is really expensive. My parents aren’t poor but their little countryside home really eats at their finances so they’re thinking about selling it and renting a smaller house instead. Energy, heating, water, all of that’s really expensive, even if it’s just a small house.
A lot of people do rent in London because it's so expensive. In the area they live (if they wanted to carry on living there) a house (3 bedrooms with garden) would set them back at least £1,500,000, even more so if they wanted somewhere modern. I work and live in a London and I earn fairly good money and there is no way that I can afford to buy a house, even a 1 bedroomed. My budget would be at most, a studio flat or very small 1 bedroom property.
I agree with you, I don't particularly think they are rich, they are able to live comfortably for now but renting is so different to owning. All the utilities and breakages and maintainence are down to you, it's not as easy as ringing the landlord and complaining that something is broken and it's replaced for free.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 1:31 pm
by malday
JustMe wrote:Hey! First time poster, lovely to speak to you all
I just wanted to point out the hilarious end of Crabstickz' liveshow yesterday when Phil was live;
Talks about Phil from about 1:37:00 Hilarious ending starts at 1:45:42
i love Chris! he's doing a lot of hilarious stuff on his ls lately!
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 1:48 pm
by flarequake
Oh, I love Chris, his liveshows have been good. I feel for him, 350 viewers vs 14k and he's broke vs being a millionaire with multiple revenue streams. Such is an actor's life, perhaps.
The money discussion has been very interesting.
I'm still chuckling to myself at Phil with his one last macaroon in the Google Feud video and poor Dan's face by the end of it. I can't quite fathom how he's still surprised Phil does that, though.
Phil's liveshow was good too, I loved when he started doing voices and slipped into whatever that weird one was, he even surprised himself. I am hoping his coat hood is fake fur, though.
Popcorn story, poor man falling over three stools. Interesting point about Phil projecting emotions and anxiety onto people. Also reminds me about him not addressing Amplify in his liveshow, Dan seems happier to talk about things like that.
Also as someone said I'm surprised there aren't pages of discussion about the nudey bathtub poster. I caught up on the liveshow and thought "wow, the phandom will have a field day with this." Well, I haven't caught up with Tumblr yet, but barely a peep here.
Good grief, the gas leak. 3 weeks is worthy of moving out temporarily or going on a long holiday maybe if they're happy to leave everything in the gas people's hands.
Great to hear about the meerkat-feeding too and how they scrabbled around on his lap for food
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 2:25 pm
by SexyTrashCan
Hmm I was snooping around tumblr and I don't know much on this since I rarely watch liveshows (awful I know) but apparently Deppy was caught out lying over Phil's birthday meal? Because Phil said the meal had been cancelled in his stream but apparently Dan has already said something on his livestream that contradicts that?
Edit: Found what I was looking for.
Phil says since the meal was cancelled he and friends are going out at some point for a meal somewhere. (not to imply anything but I have a feeling at some point may be on Valentine's day and Dan will miss his livestream)
However in Dan's liveshow he was talking about how they went out for sushi.
Forgive me if my facts are wrong.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 2:29 pm
by alittledizzy
SexyTrashCan wrote:Hmm I was snooping around tumblr and I don't know much on this since I rarely watch liveshows (awful I know) but apparently Deppy was caught out lying over Phil's birthday meal? Because Phil said the meal had been cancelled in his stream but apparently Dan has already said something on his livestream that contradicts that?
As I understand it, nothing contradicts. They went out around Phil's actual birthday to the sushi place (either alone, or with Bryony/Wirrow) and they were also going to go out with friends on Wednesday (as per Dan's last liveshow (he said 'tomorrow night' on Tuesday) then at the beginning of Phil's liveshow (on Thursday) he said two of their friends were sick so they rescheduled for next week.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 2:38 pm
by SexyTrashCan
alittledizzy wrote:
SexyTrashCan wrote:Hmm I was snooping around tumblr and I don't know much on this since I rarely watch liveshows (awful I know) but apparently Deppy was caught out lying over Phil's birthday meal? Because Phil said the meal had been cancelled in his stream but apparently Dan has already said something on his livestream that contradicts that?
As I understand it, nothing contradicts. They went out around Phil's actual birthday to the sushi place (either alone, or with Bryony/Wirrow) and they were also going to go out with friends on Wednesday (as per Dan's last liveshow (he said 'tomorrow night' on Tuesday) then at the beginning of Phil's liveshow (on Thursday) he said two of their friends were sick so they rescheduled for next week.
Ah ok thanks for clarifying.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 2:40 pm
by fancy_nancy
Even if they're doing Amplify because they agreed to do it when they did tatinof australia we're probably not going to find out until after the event. They've done that before right? Participate in something and then once it's done mention in a liveshow how they weren't involved in the planning or that it was badly organized, or overpriced or whatever. It would obviously look bad to agree to go to an event and then make it clear like "oh we don't really want to go but we agreed to it months ago" before the event. And if they're in it for the money, good for them, I don't particularly care about it hahah.
[offtopic]i am horrified at London house prices everyone is talking about!!!! :wtf: what???? Where i live you can buy a nice ass three bedroom house with like 30k pounds.[/offtopic]
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 2:56 pm
by buttrito
fancy_nancy wrote:Even if they're doing Amplify because they agreed to do it when they did tatinof australia we're probably not going to find out until after the event. They've done that before right? Participate in something and then once it's done mention in a liveshow how they weren't involved in the planning or that it was badly organized, or overpriced or whatever. It would obviously look bad to agree to go to an event and then make it clear like "oh we don't really want to go but we agreed to it months ago" before the event. And if they're in it for the money, good for them, I don't particularly care about it hahah.
[offtopic]i am horrified at London house prices everyone is talking about!!!! :wtf: what???? Where i live you can buy a nice ass three bedroom house with like 30k pounds.[/offtopic]
i agree w this 100% ^^ i think they may speak about it after they actually do the event but they also might not speak about it in detail. It might just be a little mention of it or something.
But you said exactly what i was thinking
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 3:09 pm
by papierklemmen
i suspect dan is not feeling that amplify thing that much either, he hasn't retweeted nor liked phil's tweet about it.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 3:26 pm
by sentinel
uglyamerican wrote:
The under 18 demo is not particularly valuable to mainstream advertisers. That said, YouTube is able to provide stats that allow companies to market to the their target demographic.
Girls under 18 is a very, very lucrative demo. There's a reason why you get phenomena like 1D, Justin Bieber, Taylor Swift, and Dan and Phil - if you sell a teenage girl a dream, she will keep buying it. Middle aged rich men are no longer the most desired customers - it's moms with disposable income and their daughters, who they are willing to indulge (source: 2 semesters of marketing and advertising classes).
On average, YouTube pays ~$1 per mil (thousand.) Younger demos pay less; some pay more. It all depends. Checking your math, If a video had 1,000 views, the creator get $1; if it gets 100,000 views, the creator gets $100; if it gets 1,000,000 views, the creator gets $1,000.
You're right. What I meant to write is $2.5k and even that's incorrect because if we use the numbers from the last page it should be $2.8k lmao
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 4:13 pm
by alittledizzy
Phantasy wrote:2016 was by far their most lucrative year placing them squarely and inarguably in low digit millionaire status (if they weren't already). However, I don't think either of them are comfortable hanging their laurels on any of the above income sources or assume that YouTube will always be around or that their social media stardom will always translate into wealth. I imagine that they are busy planning or setting up schemes that don't necessarily rely on themselves as the brand—things like apps, or business ventures, or other investments, so one day they can retire young to a big house on the IOM, surrounded by nature, their kids, and a dozen shibes.
I love your entire post but this paragraph really sums up my view on the whole money argument; are they rich? Yep. Are they set for life? Nope. I'm not sure what some people are imagining but for Dan and Phil to live comfortable the rest of their life they'd basically have to buy a modest house in the middle of nowhere and cease taking any business venture risks. To imply that they could stop putting ads on videos or do meet and greets for free is basically like me walking into my boss's office and going "You know, I can pay my rent and groceries for the month, so you can just stop paying me and I'll work the rest of the month free."
That's not realistic. That's not how people, or jobs, or life works. They're going to want to keep making more money so they can keep doing more things. We don't know their plans for the future; maybe Phil wants to fund his own creative video projects. Maybe Dan wants to make documentaries. Maybe they want to open an animal sanctuary for puppies and live their true dream of being professional dog cuddlers.
Or maybe they actually just want to be able to keep doing youtube once the audience drops off (and when that happens, merch sales will also drop off, and they won't get as many/as much money for spon deals - so that's multiple revenue streams weakened). They are people who are used to a self-made career and they're probably not going to want to give up that creative freedom in the future if youtube tanks so yes they are absolutely right to make the money that they can now while it's still viable, if they want to be able to keep working when it isn't.
The point is: it's naive to think that because they have money now they're obligated to stop making money or to price things low enough to meet a fan's expectations of what they should have to pay. If someone doesn't want to pay $250 to meet Dan and Phil, they do not have to pay $250 to meet Dan and Phil. If someone thinks $250 is worth the experience, then I hope it's worth that to them. If they are truly overpricing the tickets, they won't sell well and they'll be valued lower next time they do something like this.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 4:18 pm
by kuensukki
papierklemmen wrote:i suspect dan is not feeling that amplify thing that much either, he hasn't retweeted nor liked phil's tweet about it.
Eh, I wouldn't put too much into that. Dan has this annoying relationship with spon where he seems almost embarrassed/condescending of spon (even tho its where they make the most money). He doesn't like to plug merch and Phil on the other hand is very willing to do so for the both of them. So, Phil would also be willing to associate himself openly with something (especially if the sponsors asked for this tweet) while Dan feels less pressure to support it since the ad already says both their names. He always seems to do this where for the most part, he seems unaware and uncaring about how sales are going. I remember in one of the joint ls they did he was unaware that they didn't sell the TATINOF tickets when Phil plugged it. It gave me the impression that he will participate (and profit) but will less likely be willing to put in extra effort to make sure their products are sold.
On the flip side, he is the more marketable face in the duo and he does tend to address the more negative opinions certain endeavors lead them while Phil will gtfo so that's their little business trade-off.
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 4:54 pm
by SexyTrashCan
Psychic Phil strikes again
Oops I screwed up twice
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 5:59 pm
by psychicmoth
alittledizzy wrote:The point is: it's naive to think that because they have money now they're obligated to stop making money or to price things low enough to meet a fan's expectations of what they should have to pay. If someone doesn't want to pay $250 to meet Dan and Phil, they do not have to pay $250 to meet Dan and Phil. If someone thinks $250 is worth the experience, then I hope it's worth that to them. If they are truly overpricing the tickets, they won't sell well and they'll be valued lower next time they do something like this.
This. Also, the truth is that we don’t have idea what’s going on behind this, so we can only wait and see. They will address the topic at some point anyways. I just hope people who is willing to pay have a great time.
So...
Theories about the possibility of an extended holiday? Or are they just going to move after found out about those convenient gas leaks? Who knows, but now also exists the small possibility of an unexpected journey to who knows where for 3 weeks and I'm here for it
3 weeks, almost a month. Travelling for a month would be expensive, and going to Japan would be too much expensive, so I don't see it as a possibility. Staying in a hotel is easier but impractical, I bet they could find a comfortable place but I think they need more space than just a pair of rooms.
The cheapest option, and probably the most comfortable, is to go to Phil's parents' house.
And that would be so interesting. Sorry, my demon is showing.
Anyways, wherever they go, at the end they would have enough material for an amazing trilogy of vlogs yay
Re: Dan & Phil Part 38: Everlasting as the Sun
Posted: Fri Feb 10, 2017 6:00 pm
by human
Just going to go ahead and say I'm really uncomfortable with the financial talk, it's none of our business and I'm not sure at which point we are discussing personal information that we really shouldn't. Speculating about their earnings to this extent feels like it's starting to cross a line, imo.
It would be great to move into more exciting topics...